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CAPSULES
LYS LUMILAND
The Soft Power of a Summer Night's Secret Realm
With "a free soul and inner strength" as its core philosophy, this collection captures the contradictory beauty of summer—skin feels light and unrestrained, yet harbors a life force that breaks free from constraints.
Inspired by the dreamlike quality of a summer night in the forest after rain: damp grass mingles with the fragrance of woods, star trails shroud the mist, creating a serene yet breathtaking fantasy world.
Lumiland Luminous + Land
Capturing the symbiosis of softness and strength in the summer forest on a night—dewdrops radiating like stars represent softness, while roots breaking through the earth represent strength. This is not only aspirational, but also a totem for awakening inner strength.
LYS HACHU
Since debuting as a group in South Korea, Hami and Chuchu have each achieved success in film, television, and music, and are beloved by their fans.
Although they live in different places, they remain companions and protectors in each other's lives.
The Lys hachu series tells their story. The series name combines the English words "Hami" and "Chuchu," linking their names. The pronunciation is similar to "Hachu~," meaning "sneeze." It symbolizes the longing of distant people for each other, and when they miss each other, they feel a sense of connection.
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